T&J Marketing · Blog Facebook page vs website: which does your business need?

Short answer: a Facebook page is great for updates and talking with followers, but a website you own is better for showing up on Google, taking orders or bookings without a login, and looking established. The best setup is both: a website as your home base, with Facebook pointing back to it.

Facebook page vs website: side by side

What a Facebook page does well

Facebook is great for posting updates, sharing photos, and talking with people who already follow you. It is free and easy to set up, and many customers already use it.

Where it falls short

• You do not own it. The platform sets the rules, the layout, and who sees your posts. Your page can change or be restricted without your say.
• Not everyone uses Facebook. Some customers do not have an account, and some prompts ask visitors to log in before they can see more.
• Search. When someone searches for your type of business, a website built around your services gives search engines a clear page to show.
• It looks less established. Many customers expect a real business to have its own website and its own web address.

Ordering and booking

If customers order food, book appointments or request quotes, send them to your website. It can link straight to your ordering or booking system, show your menu or services, and work for everyone, with or without a Facebook account. Then post specials on Facebook with a link back to your site.

Use both

The best setup is a website as your home base, with Facebook, Instagram, and your Google listing all pointing back to it. Your website holds the details that do not change much, like services, prices, hours, and service area, and social media keeps people up to date.

Start small

You do not need a big site. Our one-page Spark plan is a one-time $350 and covers your name, what you sell, your hours, and a click-to-text button. See plans and prices, read how much a small business website costs, or get a free site check.

Frequently asked questions

Is a Facebook page enough for a small business?

It is a good start, but most businesses do better with both. A website you own shows up in Google searches for your services, works for people without a Facebook account, and is not controlled by a platform's rules.

Facebook page vs website: which is better for online ordering?

A website is usually the better home for ordering, because customers do not need to log in and you can link straight to your ordering system or menu. Use Facebook to post specials and point people to the order link on your site.

Company website vs Facebook page: which looks more professional?

Many customers expect a real business to have its own website and web address. A Facebook page alone can look less established, even when the business is excellent.

How much does a basic website cost compared to a free Facebook page?

Facebook is free. A simple one-page website from T&J Marketing is a one-time $350, with no required monthly fee. Monthly care at $70 is optional.

Can my website and Facebook page work together?

Yes. Link your website on your Facebook page, Instagram and Google listing, and link your social profiles from your website. Customers can find you wherever they look.